SMS reports

Key metrics are based on unique recipients. Each recipient is counted only once.

Sent

Number of recipients to whom SMS was sent.

Delivered

The number of SMS messages that were successfully delivered to recipients.
The delivery rate is the percentage of SMS messages that were successfully delivered to their recipients out of the total messages sent.

Note that some countries do not support Delivery Receipts (DLR’s). This might affect the Delivered key metric.

Failed

The number of messages that failed to be delivered.

The failure rate is a percentage of failed messages out of the total amount of sent messages.

Failure could be due to various reasons. The reason for the failure is shown in the list report.

Note that some countries do not support Delivery Receipts (DLR’s). This might affect the Failed key metric.

Unknown

The number of messages that were not delivered, and no reason could be determined.

The unknown rate is a percentage of unknown messages out of the total amount of sent messages (Unknown = sent - delivered - failed).

Hover over a metric and then over the information icon for further details. For example, the Delivered metric shows the number of messages that had been successfully delivered out of the total sent messages. You can also access the metric's list report by clicking .

See also

List reports

Recipient journey report