The date filter impacts the data displayed in the Analytics window. You can see data for all sends of the email touchpoint or just data from the last send of the touchpoint. Click the date filter icon located at the top right corner of the Analytics window to display the date filtering options.
Date filtering is especially useful when the email touchpoint has been sent more than once (e.g. an email with recurrence). This enables you to focus on the relevant send. For example, if you send a monthly newsletter, you can look at last month's performance.
Select one of the following options:
● All sends - includes all sends from the first send to today, and all their events.
● Last send - includes only the last send and its events.