PersonalEffect components
- Core platform: uProduce, uPlan, XMPL
- XM dashboard: Circle
- Web-to-print: uStore
- Analytics: Marketing Console
PersonalEffect is XMPie's cross media platform for creating personalized marketing campaigns. The solution enables delivering consistent messaging across multiple channels and offers a tailor-made customer communications management (CCM) solution which leverages the XMPie variable data publishing (VDP) solution.