Offering Customers to Receive Email Promotions

U.S. Federal CAN-SPAM Act and similar anti-SPAM regulations in other countries require senders of commercial email advertisements and promotions to offer customers the ability to unsubscribe from these emails.

Store administrators can set up a store to enable storefront customers to select whether they want or not to receive commercial emails from the store.

To enable customers to select whether to receive commercial emails:

1. Go to Store Setting > Set up Store, and click the General tab.

2. In the Storefront Login Management section, select the Offer customer to receive offers by email (Opt-in) checkbox.

   The Set by default to list is displayed.

   

3. Select one of the following options:

   • Opt-in (Receive offers): Customers of the store will receive commercial emails.

   • Opt-out (Do not receive offers): Customers of the store will not receive commercial emails.

In the Storefront, the Opt-In checkbox (I would like to receive offers, news and information via Email) will appear under My Account > Personal Information for each registered user. The customer may modify the default settings at any moment.

If the Enable Registration option is activated for the store, the Opt-In checkbox will also appear on the store Registration page with settings defined in the Set by default to list.

Notes:

• To use the Offer customer to receive offers by email (Opt-in) option with LDAP authentication, make sure that all LDAP users have a valid email address.

• The Store administrator can create reports about the Opt-In status of the customers in the stores they are allowed to access by selecting the Customer Opt-In Status predefined report in the Reports tab. The report is created by store and by Opt-In status.