U.S. Federal CAN-SPAM Act and similar anti-SPAM regulations in other countries require senders of commercial email advertisements and promotions to offer customers the ability to unsubscribe from these emails.
Store Administrators can set up a store to enable Storefront customers to select whether they want or not to receive commercial emails from the store.
To enable customers to select whether to receive commercial emails:
1. In the Storefront Login Management section, select the
Offer customer to receive offers by email (Opt-in) checkbox.
The Set by default to list is displayed.
2. Select one of the following options:
– Opt-in (Receive offers): by default, the customers of the store will receive commercial emails.
– Opt-out (Do not receive offers): by default, the customers of the store will not receive commercial emails.
In the Storefront, the Opt-In checkbox (I
would like to receive offers, news and information via Email) will
appear under My Account > Personal Information
for each registered user. The customer
may modify the default settings at any moment.
Example
If the Enable Registration option
is activated for the store, the Opt-In checkbox will also appear on the
store Registration page with settings defined
in the Set by default to list (selected, if
Opt-in has been selected and empty, if Opt-Out has been selected).
Example
Notes
– To use the Offer customer to receive offers by email (Opt-in) option with LDAP authentication, make sure that all LDAP users have a valid email address.
– The Store administrator can create reports about the Opt-In status of the customers in the stores they are allowed to access by selecting the Customer Opt-In Status pre-defined report in the Reports tab. The report is created by store and by Opt-In Status. For more information about uStore Reports.
