Product Types

An online store can sell the following types of products:

Static documents

Dynamic documents

Email documents

Composite products

Upload products

XM Campaign products

 

Static Documents

Static Documents, as their name implies, consist of fixed contents. Since they include no dynamic objects, these documents cannot be altered by your customers, nor adapted to each recipient’s data. Instead, all recipients of a static document get identical instances of this product.

Static Documents can be loaded to uStore from any computer.

In addition to the product itself, uStore requires loading its proof file and a thumbnail image.

You can track Static Documents using an inventory.

Dynamic Documents

uStore supports three types of Dynamic Documents:

     Dynamic InDesign Document: a document that can be modified by customers, using personalization, customization, or both.

     Dynamic XLIM Document: a document that can be personalized and customized online using uEdit.

     Dynamic Email Document: an Email document that can be personalized, customized and scheduled. An Email document is part of the Email Blast Campaign.

Dynamic Documents can only be loaded to uStore from the uProduce Server.

Dynamic Documents contain dynamic objects and can, therefore, be adapted to each customer’s and recipient’s needs. This is done using two different processes: customization and personalization. To add Dynamic Documents to your store and set up their properties, it is important to understand what each process entails and make the distinction between the two:

Customization

Personalization

The main differences between customization and personalization are summarized in this table.

Email Documents

Email documents are uploaded from the uProduce Server and enable you to launch Email Campaigns. Email Documents are Dynamic Documents with a different production method: unlike Dynamic Documents that are generated using the Process job, Email Documents are created using Email Activities in uProduce. In uStore, Email Documents are defined as Dynamic Documents with an additional option to set up automatic order scheduling. When you use Email Activities on the uProduce Server, make sure the email was tested and sent. Email Documents are only available in Storefront Groups.

Composite Products

Composite Products include one or more components combined together as a single product. The components can be Static Documents, Dynamic Documents and Upload Products.

The individual components are defined in Component Groups. These groups are hidden and are not visible in the online store (see Managing Product Groups).

For more details see Creating Composite Products: Overview.

Upload Products

An Upload Product is a set of definitions used as a base for uploaded files. If the Composite Product includes an Upload Product, end-users will be able to upload their own documents and print them. A Composite Product can only include one Upload Product.

 End-users can upload documents with .doc, .ppt and .pdf file extensions.

XM Campaign Product

A Cross-Media Campaign product is a collection of print and/or email and/or website touchpoints, which make up the campaign flow and are sold as a single product.

Most Cross-Media Campaigns extend over a period of time. For example, in a campaign that promotes registration to an event, the flow may be as follows: first a print invitation is sent, followed by an email reminder with a link to the website which the recipient may visit for registration. Once registered, the recipient may receive a confirmation email with a downloadable PDF listing the event details.

End users cannot buy each touchpoint of the Cross-Media Campaign product separately. Rather, the Cross-Media Campaign product is sold as a whole.

Cross-Media campaigns are built and produced using XMPie's Circle.

The XM Campaign product that is intended to be sold in uStore is built in Circle as a template. Every order placed in the Storefront creates in Circle an individual instance based on that template. This instance, which has a unique instance ID, is used for the order's production. Each instance can be modified in Circle and in uStore without affecting the template.

 This feature is only available if you have Circle Business Edition and PersonalEffect version 9.0.1 or above. In addition, you need to be an administrator or power user with builder authorizations.